Media monitoring

Dunphy Communications provides a service whereby print, online and broadcasting media outlets are monitored over a set period of time to allow clients to assess how they are being portrayed.

Media monitoring has many advantages:

• Reduces the risk of factually incorrect second-hand accounts of media coverage being passed on to the client. Senior management and other vital decision-makers are provided with an accurate, contemporary and reliable overview of the organisation’s media coverage, therefore eliminating decisions based on unreliable evidence

• Gauges the client’s PR effectiveness within the media

• Establishes a systematic structure to assess weaknesses and strengths, and set quantifiable goals to measure PR performance

• Keeps the client abreast of issues that have a bearing on its work

• Allows for a quick and categorical response to incorrect and potentially damaging information concerning the client and its work.

Media monitor
%d bloggers like this: